SimpleJoy | SaralAnand turns your dinner table into your child's first boardroom — weekly videos, a guided notebook, and a research-backed plan that builds an entrepreneurial mindset, one conversation at a time.
Children don't learn entrepreneurship from lessons — they catch it from the environment they live in. Our approach is built on decades of developmental research.
The single most predictive factor for a child's adult capability is the quality and frequency of real conversation at home — where the child is asked for their thinking, not handed an answer.
Bronfenbrenner · Ecological SystemsAn entrepreneurial mindset isn't instructed — it's absorbed by watching parents try, fail, and try again across years of shared life.
Bandura · Social LearningThe best way to predict the future is to create it. Families that talk, question, and try things together are already doing what the best teams in the world do.
Drucker · ManagementEvery week, one short film for you and one animated story for your child — perfectly paired.
A calm, 3-minute weekly film that gives you the research, a founder's story, and one simple action — Maa Ka Sankalp — to bring to the table this week.
A bright, 1-minute animated story that makes entrepreneurship feel like play. Kids meet a cast they'll grow up with across all 52 episodes.
A simple, repeatable rhythm that compounds over a year.
Three cycles of Box Breathing together — always first.
The parent film + the child's animated story.
Bring one real question to the family boardroom.
Capture the answer in the Idea Notebook.
Both sign the weekly pledge to try one new thing.
The same reset your family will start every week with. Tap start and follow the circle for one cycle.
Every pillar, phase and home challenge behind the programme — the research, the stories, and the practical week-by-week guide for turning your home into the place an entrepreneur is raised.
Get every weekly episode, the members' article archive, and the Idea Notebook companion.
Any parent who wants to raise a creator rather than a job seeker — and their child, aged roughly 6–14. No business background needed.
About 30 minutes: a 3-minute parent film, a 1-minute animation for your child, and one family dinner with phones away.
A physical notebook your child chooses and owns. Each week they record one idea, one answer, and a signed pledge. Over 52 weeks it becomes the most valuable thing they own.
Just a notebook. The weekly videos are free to watch; membership unlocks the full archive, articles and printables.